gamma.’s Global Pivot: Africa & The Middle East

The gamma. Revolution

gamma. is the multimedia platform set on remapping the geographies of the music industry. With its recent high-profile executive hires, it's evident that gamma. aims to be more than a spectator in the seismic cultural shifts happening in Africa and the Middle East. This is the advent of a truly global artist-first movement.

Founding Fathers

gamma. was birthed by CEO Larry Jackson and President Ike Youssef as a modern enterprise aimed at revolutionizing how artists create, distribute, and monetize their oeuvre. Their founding vision elevates the artist-first principle, serving as the bedrock for this strategic expansion.

Executive Power Moves

South Africa is no longer the only focal point for international labels; gamma. is laying its chips on Nigeria. Larry Gaaga assumes the role of Vice President and GM of Africa, while Dany Neville takes on VP of A&R in the Middle East. Together, they're destined to make gamma.'s portfolio sonically irresistible.

Strategic Visionaires

Larry Gaaga, formerly Vice President of Def Jam Africa, brings a visionary zeal to the table. On the other side, Dany Neville, an Arab artist and DJ whose accolades include a pioneering urban radio show and performances at events like MTV Music Awards, heralds a new dawn for Middle Eastern artists.

The Mission is Clear

Forget mere talent scouting; gamma. is in the business of star-making. Not just localized stars, but global phenomenons. The goal, as laid out by regional president Sipho Dlamini, is a dual-cultural flow: creating international superstars from local roots while flipping the script to invite Western artists to new eastern landscapes.

Tech-Saavy

Let's talk facts—gamma.'s robust digital infrastructure is about to give African and Middle Eastern talent an edge. From AI-powered music analysis to blockchain-based rights management, they're deploying an arsenal of cutting-edge tech to ensure artists get the spotlight they deserve.

The Naomi Campbell Seal

When Naomi Campbell, the global icon and special advisor to gamma., voices her excitement about Gaaga’s inclusion, you pause and listen. Her involvement underscores a blend of artistic intuition and visionary industry movement. Campbell's endorsement alone is like capturing lightning in a bottle.

Closing Thought

In the unfolding epic of global music, gamma. is composing its own vital chapter. The fusion of technology and untapped talent across Africa and the Middle East isn't merely an expansion—it's an evolution. This is more than a playlist; it's a manifesto for the future of music, underscoring the transformative power of creativity and innovation.